Use Video to Boost Your Employee Benefits Communication Plan
Let’s face it, employee benefits aren’t exactly “sexy,” at least not the way employees see it. But that doesn’t mean you can’t amp up the engagement and bring some entertainment value to the employee benefits experience. It’s time to incorporate video as a core communication format, especially if your workforce has changed since the pandemic to include a larger population of remote workers.
According to the latest statistics, employees at video-savvy organizations are 75% more likely to rate their engagement level as high, and 75% are more likely to watch a video than read text. But the efficacy of using video for your employee benefits communication plan isn’t black and white.
Why Incorporate Animated Videos in Your Employee Benefits Communication Plan?
Both live-action and animated videos are potent forms of communication, but animation offers certain advantages that work particularly well for topics like health insurance, EAPs (Employee Assistance Programs), retirement savings, and the like. Let’s examine why.
Limitless Creative Freedom for Engagement & Entertainment Value
If animation can help Cinderella’s fairy godmother transform a pumpkin into a tricked-out carriage, imagine what it can do for topics as mundane as employee benefits. From creating a racially diverse cast of characters to breaking the laws of time and space, there’s nothing you can’t do with a bit of creativity and imagination.
For example, instead of watching a talking-head video about benefits, which does little to surprise or entertain viewers, animation can turn employees into live audience members or contestants in a game show.
Now, instead of staring at their computer screens, employees are engaging with information, guessing the answers to questions, and testing their smarts. By mixing up the setting and delivery of information, HR leaders can create messaging with a stark contrast to boring traditional communication styles that captivate and engage employees.
Clarity & Retention Surrounding Complex Topics
Email, webinars, Intranet website pages, laborious presentations from your benefits broker...no doubt, you’ve tried everything to capture the attention of your employees and increase engagement. If none of these formats improve their understanding of employee benefits, it’s time to spice things up.
Talk is particularly cheap for employee benefits because the language surrounding health plans, EAPs, retirement savings, etc. is convoluted, full of insurance jargon, and downright confusing. Animation breaks up the monotony of such complicated topics by helping employees visualize information using comparison charts, typography and other animated features.
Plus, graphic design, charts and graphs are proven to help viewers retain 15% more information compared to live-action videos.
Time & Cost Efficiency
Live-action video can be an excellent way to communicate with employees, and isn’t necessarily more expensive to produce. However, it’s important to consider all of the factors involved in live-action before picking this format. In some cases, the effort to produce a live-action video may outweigh available resources, and this is where animated video can save the day!
For example, shooting live may require the subject matter to memorize lines or read from an outline or teleprompter. Inevitably, this approach will require more than one “take” to get right, and may necessitate additional editing time in post-production to smooth out the narrative. If using employees in the video, time in front of the camera can mean less time in their respective roles, which may not vote well for productivity levels during peak business periods. If using professional talent, you might need to make room in the budget for casting, plus the hourly cost of hiring a professional. All of these factors can add up quickly!
Comparatively, animated videos can do wonders when it comes to explaining information in just a snapshot of time. Because you’re using visuals at the same time, you can say a lot more in a couple of minutes without actually saying more. Animated characters and well-thought-out graphics are designed to say and do precisely what you want without any impact on normal business operations or employee productivity.
The Ultimate Solution: A b28 Animated Benefits Video Subscription
Here’s the deal. Video is a proven tool for increasing engagement. It helps your audience process and retain information better than verbal or written communications alone.
But who has time to create animated videos?
We do! We specialize in creating engaging, animated videos for your company. Our BeneBits™ videos deliver the right amount of benefits information in a format that has been proven to increase engagement.
This is especially important during open enrollment season when everyone wants to know more about their benefits. Instead of answering the same questions over and over, you can use our subscription-based solution to send benefits videos to give your employees a benefits experience they won’t soon forget.
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See for yourself how our bite-size, binge-worthy benefits videos will help you achieve enrollment goals and increase appreciation your team has for the benefits you offer!
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