Analyzing Trends in Employee Health Benefits Video Viewing Metrics
In the fast-paced world of employee benefits communication, understanding viewing metrics is crucial for optimizing engagement and ensuring employees make informed decisions about their health benefits. At brand28, we take pride in analyzing our viewing metrics annually to identify trends, understand what resonates with employees, and continuously improve our communication strategies. In this blog post, we'll delve into our latest findings and shed light on the evolving landscape of employee health benefits video consumption.
Increased Accessibility Driving Higher Views:
Overall views are on the rise, a trend we attribute to enhanced accessibility.
Employers leveraging messaging platforms and text to share video content are witnessing increased engagement.
Employers who offer year-round accessibility to videos see higher views, indicating a shift in employee communication preferences.
Positive feedback from employees underscores the effectiveness of this approach.
Popular Topics and Benefits:
Medical, HDHP, and HSA remain the most-watched topics among employees. (watch more videos here!)
Conversely, life insurance, disability insurance, and voluntary benefits have lower viewership.
Understanding employee preferences allows us to tailor content accordingly.
Shift in Engagement Patterns:
The drop-off point in videos remains after medical benefits, but there's a notable surge in interest in retirement benefits.
Employees are increasingly seeking ways to save money and prepare for retirement, indicating a growing awareness of financial wellness.
Viewing Time and Device Preferences:
The majority (82%) of views occur before 5 p.m., indicating employees' preference for accessing content during working hours.
Mobile device views are increasing, albeit with higher drop-off rates compared to computer views.
Clients with significant mobile views may need tailored strategies to combat distractions and maintain engagement.
Importance of Spanish Content:
Our most popular "add-on" for 2023 was Spanish translation services.
In today's diverse work environment, catering to Spanish-speaking employees is crucial for inclusive communication.
Providing content in Spanish ensures all employees, regardless of language proficiency, can access and understand important information about their health benefits.
In conclusion, as we navigate the ever-changing landscape of employee benefits communication, understanding viewing metrics remains paramount. By analyzing trends, identifying preferences, and adapting our strategies accordingly, we can ensure our video content continues to engage and empower employees to make informed decisions about their health benefits. At [Company Name], we remain committed to evolving with the needs of our clients and their employees, fostering a culture of health and financial wellness for all.
Did you know?
As a BeneBits™ subscriber, you receive an annual report that dives into your viewing metrics so that you can assess employee behavior and improve your benefits employee communication strategy.
